Why Can't People Stop Talking About Dodge's New Electric Vehicle Ad?

Dodge set the internet on fire with its newest ad for the Dodge Challenger Demon–and inadvertently drummed up new excitement for the electric vehicle market at the same time.

 

Check out the advertising at any Dodge dealership near you and you’ll notice that the automaker doesn’t typically spend a lot of time fretting about electric vehicles. Across the industry, automakers with hybrid and electric cars in their lineup don’t spend a lot of money advertising those cars. Fiat Chrysler is no different.

 

So why did a recent online ad for Fiat Chrysler’s new Dodge Challenger Demon get the internet talking about electric cars?

 

The ad, which was spotted on Facebook by Twitter user @WiebeWkkr, features a gorgeous photo of the new Demon with ad copy boasting about the vehicle’s unbeatable acceleration capabilities. The Demon is “the world’s fastest 0-100 mph production car,” the ad says.

 

But Dodge decided to keep it real with fans, adding in smaller print that the acceleration claim “excludes non-mass production vehicles and hybrids/electric [cars].”

 

The caveat is just a way for FCA to cover all its bases and was probably included at the behest of the automaker’s lawyers. Fox Lake Dodge dealers can happily confirm that there is no mass production vehicle, electric or otherwise, on the current market that can beat the Dodge Demon’s 5.1 second acceleration time.

 

The ad isn’t likely to win the brand any new awards, but it certainly has gotten people talking. And if it piques interest in the new Dodge Challenger Demon, well, we certainly aren’t complaining.

 

It’s unlikely that the Demon will be available with a hybrid or electric powertrain option any time soon, but Ray Chrysler Jeep Dodge Ram is proud to offer the industry’s current premiere electric vehicle: The Chrysler Pacifica minivan.

 

Obviously, the Pacifica and the Demon couldn’t be more different when it comes to overall attitude, but the two vehicles do share one thing in common: they blow their competition out of the water.

 

The Chrysler Pacifica was the most awarded minivan in the automotive industry in 2016 and 2017, wowing Chrysler fans and critics alike with its unprecedented levels of functionality, versatility, technology and beautiful styling. The Pacifica is the first electric vehicle to emerge in the minivan segment and achieves an astounding 84 miles per gallon equivalent in electric-only mode and 33 miles of all-electric range.

 

The Pacifica is available with over 100 safety and security features, a highly-customizable interior and an infotainment system that might be better than the one in your living room.

 

The 2018 Chrysler Pacifica and 2018 Dodge Challenger Demon are currently available at Ray Chrysler,Dodge,Jeep,Ram dealership. Visit Ray Chrysler Jeep Dodge Ram to check out both vehicles in person today.

Dodge set the internet on fire with its newest ad for the Dodge Challenger Demon–and inadvertently drummed up new excitement for the electric vehicle market at the same time.

 

Check out the advertising at any Dodge dealership near you and you’ll notice that the automaker doesn’t typically spend a lot of time fretting about electric vehicles. Across the industry, automakers with hybrid and electric cars in their lineup don’t spend a lot of money advertising those cars. Fiat Chrysler is no different.

 

So why did a recent online ad for Fiat Chrysler’s new Dodge Challenger Demon get the internet talking about electric cars?

 

The ad, which was spotted on Facebook by Twitter user @WiebeWkkr, features a gorgeous photo of the new Demon with ad copy boasting about the vehicle’s unbeatable acceleration capabilities. The Demon is “the world’s fastest 0-100 mph production car,” the ad says.

 

But Dodge decided to keep it real with fans, adding in smaller print that the acceleration claim “excludes non-mass production vehicles and hybrids/electric [cars].”

 

The caveat is just a way for FCA to cover all its bases and was probably included at the behest of the automaker’s lawyers. Fox Lake Dodge dealers can happily confirm that there is no mass production vehicle, electric or otherwise, on the current market that can beat the Dodge Demon’s 5.1 second acceleration time.

 

The ad isn’t likely to win the brand any new awards, but it certainly has gotten people talking. And if it piques interest in the new Dodge Challenger Demon, well, we certainly aren’t complaining.

 

It’s unlikely that the Demon will be available with a hybrid or electric powertrain option any time soon, but Ray Chrysler Jeep Dodge Ram is proud to offer the industry’s current premiere electric vehicle: The Chrysler Pacifica minivan.

 

Obviously, the Pacifica and the Demon couldn’t be more different when it comes to overall attitude, but the two vehicles do share one thing in common: they blow their competition out of the water.

 

The Chrysler Pacifica was the most awarded minivan in the automotive industry in 2016 and 2017, wowing Chrysler fans and critics alike with its unprecedented levels of functionality, versatility, technology and beautiful styling. The Pacifica is the first electric vehicle to emerge in the minivan segment and achieves an astounding 84 miles per gallon equivalent in electric-only mode and 33 miles of all-electric range.

 

The Pacifica is available with over 100 safety and security features, a highly-customizable interior and an infotainment system that might be better than the one in your living room.

 

The 2018 Chrysler Pacifica and 2018 Dodge Challenger Demon are currently available at Ray Chrysler Dodge Jeep Ram dealership. Visit Ray Chrysler Dodge Jeep Ram to check out both vehicles in person today.